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24th May: Webinar One: Social Business Intelligence – An Introduction
We have all heard the term but what is Social Business Intelligence? Extract real valuefrom social media and transform this into insight. Learn how to adopt a holistic approach to Social Business Intelligence and drive business outcomes.
7th June: Webinar Two: Social Business Intelligence – Assessing your social strategy
Do you have a social strategy? Learn how to assess your current strategy and how to adjust it to achieve your business’ major or overall goal.
21st June: Webinar Three: Social Business Intelligence – Assessing your Competition
There is a huge amount of information on your competitors in the social web waiting to be unlocked. Creating a smart strategy for customer engagement means knowing what your competition is doing. Learn how to listen, monitor and react to your competitors online.
5th July: Webinar Four: Social Business Intelligence – Monitoring to Engagement
Social Media monitoring can provide new insight on your consumers and competitors. Reporting helps inform strategic communication planning, product development and a host of other use cases.
There is a lot of work required to move from data to insight to engagement – but we show you how.
19th July: Webinar Five: Social Business Intelligence – Assessing the major SMM tools
A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. Quickly learn the difference between management and monitoring and how your business needs both.
“Michael Green is a speaker with a broad range of experience and a stunning depth of knowledge, combined with the ability to passionately deliver performance-enhancing information to senior executives.”
Leading Presentation and Influencer Expert & CEO Michelle Bowden Enterprises
Michael Green is the CEO of iGo2, a social media strategy and intelligence consultancy. He has been designing and developing leading technology and business strategy solutions for major blue-chip corporations across the world since 1993.
Michael’s career journey began as a University lecturer in computer technology. Subsequently, Michael gained executive experience in both business and technology roles across South Africa, Asia, Japan, Europe and Australia, culminating in his role at Oracle as VP of Financial Services Industry, Asia Pacific.
With a passion for excellent communication, Michael became a certified social media strategist and founded iGo2 in 2010. He now pioneers the adoption of social enterprise principles for some of the world’s leading brands.
“In today’s competitive marketplace, an organisation’s ability to facilitate innovation, better collaboration and foster better connections with its customers have enormous competitive advantage,” explains Michael. “This is what becoming a social enterprise is about.”
Michael discusses the challenge of transformation from a traditional to social enterprise in a thought provoking, entertaining and relevant manner. He has the unique ability to easily relate to, and understand the difficulties faced by individuals, departments and entire organisations when confronting this kind of change.
Michael contributes to Sky Business, SBS and has been published in numerous publications.